VIDEO CONTENT CREATION
Lexus Corporate Challenge
Lexus Corporate issued a challenge to all dealerships in the country for any willing sales staff/technology specialists and service advisors. As the sole video producer at the dealership, I filmed and edited two videos: one for service and one for sales. I put upwards of 20 hours into this project, working around each others schedules to film and then editing great videos for my collegues.
Lexus of Richmond submitted a video for the sales challenge and the service challenge. Both of our submissions won the Eastern Area!! Mike, our service winner, and Katie, our sales winner, were both flown to Los Angeles for three days to attend various meetings/discussions with some of the executive management at Lexus.
To the right, is our sales submission with Katie. This video had specific guidelines to follow, such as; a maximum of 8 minutes, the customer name was "Frank" and was in his 50's, and there were certain pieces of technology to be discussed (or delivered).
Lexus of Richmond Leadership Award
Lexus of Richmond gives away a $10,000 scholarship ($25,000 in 2020) every year to one impressive/driven high school senior. Throughout the year we have 30 nominees, who all excel in four areas: athletics, academics, community service, and extra curriculars. Each week, said student will be interviewed on the local radio station before arriving at the dealership to be interviewed again for local tv. After the television interview, I would film the nominee for another interview to be used on social media.
**I edited all of these videos which can be found on Lexus of Richmond's YouTube page.
Lexus Technology Specialists
Lexus of Richmond has several technology specialists who are ready to help our guests with their vehicle's technology for any year or model Lexus. The realm of technology includes, but is not limited to: navigation, bluetooth, safety features, and customizable features like automatic wipers, seat heaters, and headlights. We are ready to answer any question or concern either on the phone or in person.
As an additional way to aide our guests, we like to create technology tip videos for our guests which are easily accessible on our YouTube page.
While filming, I make sure the technology specialists’ speech/instructions are clear in order for the viewer to follow along. I then film any additional shots needed such as a screen in the car or on the phone. After filming, I edit the video by piecing the various clips together before posting it online.